Latrobe Brewing Company, situated in Latrobe, Pennsylvania, is a renowned brewery with a wealthy background in the American beer market. Being a beer lover myself, I have always been intrigued by the ownership of this renowned brewery and its growth throughout the years. Let’s explore the captivating tale behind the ownership of this cherished brewery.
The Early Years: Rolling Rock and the Latrobe Brewing Company
In 1939, Latrobe Brewing Company was founded by the legendary Joseph “Pappy” Ehrman, who had a vision to create a distinctive American lager that would capture the hearts of beer lovers across the nation. And thus, Rolling Rock beer was born.
For many years, Latrobe Brewing Company remained an independent entity under the ownership of the Ehrman family. The brewery thrived, and the signature green bottles with the mysterious 33 on them became a symbol of quality and tradition.
A Change of Ownership: InBev and Anheuser-Busch
However, in 2006, Latrobe Brewing Company faced a significant change in ownership. The global brewing giant, InBev, acquired Anheuser-Busch, the parent company of Rolling Rock. This acquisition led to the consolidation of brewing operations, and Latrobe Brewing Company became a subsidiary of Anheuser-Busch.
As an avid beer enthusiast, this change in ownership sparked mixed emotions for me. On one hand, I understood the business rationale behind the acquisition. It allowed Anheuser-Busch to expand its portfolio and reach a wider consumer base. On the other hand, I couldn’t help but feel a sense of nostalgia for the days when Latrobe Brewing Company stood as an independent brewery, crafting its unique beers.
A Return to Independence: City Brewing Company
Fast forward to 2009, and another twist in the ownership story of Latrobe Brewing Company emerged. City Brewing Company, a family-owned brewery based in Wisconsin, acquired the Latrobe Brewing facilities from Anheuser-Busch. This marked a return to independence for Latrobe Brewing, as it once again became an independently operated brewery.
Personally, I found this change in ownership to be a refreshing development. City Brewing Company’s commitment to preserving the quality and heritage of the Latrobe Brewing brand gave me hope that the brewery would continue to produce exceptional beers.
The Present and Beyond: The Legacy of Latrobe Brewing
Today, Latrobe Brewing Company continues to craft its renowned Rolling Rock beer, along with other popular brews. The brewery’s commitment to quality and tradition remains unwavering, and beer enthusiasts like myself can still enjoy the unmistakable taste of a Rolling Rock.
While the ownership of Latrobe Brewing has gone through various changes over the years, the enduring spirit of the brewery lives on. It serves as a reminder of the rich history and craftsmanship that go into creating great beers.
In Conclusion
As I reflect on the ownership journey of Latrobe Brewing Company, I am reminded that change is inevitable in the business world. While it can be bittersweet to see breweries change hands, it is ultimately the passion and dedication of the brewers that shape the future of these beloved brands.
For now, I’m grateful that Latrobe Brewing Company remains a vibrant part of the American beer industry. I raise a glass to the past, present, and future of this iconic brewery and toast to the enjoyment of great beer.
