Why Are Wine Gums Called Wine Gums

Have you ever asked yourself why those soft, fruity sweets are referred to as wine gums? Being a wine lover myself, I was naturally interested in the history of this name. Upon conducting some investigation, …

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Have you ever asked yourself why those soft, fruity sweets are referred to as wine gums? Being a wine lover myself, I was naturally interested in the history of this name. Upon conducting some investigation, I uncovered the fascinating tale behind these irresistible snacks.

Contrary to what their name suggests, wine gums do not actually contain any wine. They are a type of chewy candy that was first created in the late 19th century by a British confectionery company called Maynard’s. The company’s founder, Charles Gordon Maynard, wanted to create a candy that would appeal to adults and be reminiscent of the sophisticated world of wine.

Maynard’s wine gums were initially shaped like wine bottles and were marketed as a “stimulating cordial.” The candies were made with a mixture of various fruit flavors, giving them a unique and vibrant taste. The colors of the wine gums were also inspired by different types of wine, with red representing red wine, white representing white wine, and so on.

Over time, the candies became popular among adults who enjoyed their rich flavors and chewy texture. Despite their name, wine gums have never contained any alcohol. The “wine” in their name is purely symbolic, evoking the elegance and sophistication associated with wine.

Today, wine gums are enjoyed by people of all ages around the world. They have become a classic candy that is loved for their fruity flavors and chewy consistency. However, it’s worth noting that not all wine gums are created equal. Different brands may have their own unique recipes and flavors, so it’s always interesting to explore different options.

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As a wine lover, I can’t help but appreciate the creativity behind the name “wine gums.” It’s a clever play on words that adds a touch of sophistication to an otherwise simple candy. Plus, the fact that these candies have stood the test of time and are still loved today is a testament to their deliciousness.

So, next time you enjoy a handful of wine gums, remember the fascinating story behind their name. While they may not actually contain any wine, they are still a delightful treat that can be savored and enjoyed. Cheers!

John has been a hobbyist winemaker for several years, with a few friends who are winery owners. He writes mostly about winemaking topics for newer home vintners.
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